# 1
SUM:37°
SU:M37 specializes in skincare made from advanced natural fermentation technology. At the heart of its products is a patented compound Cytosis which features over 80 local and seasonal ingredients that are fermented at the optimal temperature of 37 degrees celsius for a minimum of 365 days — some for as long as a decade. Its signature Secret Essence is a magical do-it-all potion that firms, brightens, hydrates and tones all skin types.
# 2
O Hui
Having appeared in the market for a long time, with reasonable price and quality, OHUI is a Korean cosmetic brand that has won the hearts of many Korean and foreign women. OHUI is one of the affiliated brands of LG Group, leading with a wide range of makeup products (foundation, powder, eye makeup, lips, blush), skincare, body cleansing and care, sun protection products.
# 3
Sulwhasoo
Sulwhasoo is one of the oldest cosmetic brands in Korea. The skincare products of this brand are made from Korean natural ingredients such as ginseng, white lilies, pink lotus, rhubarb, peony, and herbs. They are created based on the oriental medicine formula with the philosophy of "Sang-seng", helping to keep skin healthy by balancing the energy inside the skin.
# 4
Innisfree Cosmetics
Innisfree cosmetics are famous for their products using 100% natural ingredients, taken directly from the Innisfree farm in Korea's cleanest island: Jeju Island.
Jeju is famous for its organic green tea that works to hydrate and energize your skin. The rare orchid that blooms in the cold winter weather on Jeju Island contains Orchid Elixir, which prevents oxidation, rejuvenates tired skin, restores the protective skin film, and makes your skin smooth.
As a result, the products of the Innisfree brand are of very good quality, suitable for all skin types, not to mention the price of these products is very affordable for students.
# 5
The History of WHOO
The History of Whoo is the leading luxury cosmetics brand in Korea. In Chinese, "whoo" means "queen", besides, it also represents simple beauty. This brand makes a very attractive commitment to women: to use the secret recipe used by ancient queens in their products. This brand is famous for its oriental cosmetics, their ingredients are mainly from rare ingredients such as ginseng, musk, cordyceps. All products are created based on the brand's secret formula from ancient times but guaranteed to be suitable for modern women, especially those who favor whitening and anti-aging skin.
# 6
Missha
Missha is an extremely famous Korean cosmetic brand, chosen by top stars and actors. This brand has a wide range of products from skincare, haircare to make-up cosmetics. The application of world-leading advanced production technology helps to produce quality products.
# 7
Laneige
The highlight of Laneige cosmetics is thanks to the exclusive technology "Water Science." Inspired by water, natural energy transformed into a source of intensive moisturizing energy, Laneige has researched and produced exclusive technology "Water Science". Laneige believes that the key to beautiful young skin, with timeless vitality, is nothing but "Moisturizing". When you were born, the moisturizer layer perfectly protects the skin, but over time, the skin loses its vitality and its natural protective layer, which is the main cause of skin damage. Laneige's goal is "Luminous beauty", based on inspiration from water, they have created an exclusive line of cosmetics that work to keep skin smooth, radiant, and moisturized.
# 8
Etude House
Etude House is a famous cosmetic brand in Korea, leading the trend of makeup because of its good quality and reasonable price.
# 9
Skin Food
As a cosmetic retail brand in Korea since 1957, the SkinFood cosmetic brand has a chain of stores throughout Korea. If in the past the concept of "food cosmetics" seemed to be quite unfamiliar in the cosmetic industry, now this concept has become familiar and become a highlight thanks to the pioneering cosmetic brand SkinFood. "Cosmetics made from food" is the products that SkinFood created to help women have beautiful skin from the purest and natural things. Besides hair care products and makeup cosmetics, SkinFood is still putting an emphasis on developing skincare cosmetics.
# 10
The Face Shop
When it comes to Korean cosmetics, it is impossible not to mention The Face Shop. With natural ingredients, the company offers the best skincare products for consumers. The products of The Face Shop brand are made from premium ingredients, with excellent quality, keeping the benefits of natural ingredients, so women in many parts of the world love them. The Face Shop has launched a wide range of products ranging from skincare to makeup to body care with completely natural extracts that are safe for the skin.
# 11
Mamonde
The name Mamonde originates from Ma Monde in French, which means "My World". Mamonde has a wide range of reasonable price skincare and makeup products, most of which are made from natural extracts such as lotus, jasmine, camellia, etc.
# 12
Clio
CLIO cosmetics is known as the leading professional cosmetic line in Korea established in 1993. During nearly 30 years of establishment and development, CLIO cosmetics has always been known as a brand that provides products with outstanding quality and youthful colors suitable for different types of makeup, from light, natural every day to luxurious makeup.
# 13
Nature Republic
Nature Republic products are very diverse, from skincare, makeup products to body care, hair care products. Also, these products are sold at a reasonable price so they are very popular among Korean women.
# 14
COSRX
Cosrx is a new cosmetic brand in Korea compared to Laneige or Innisfree but it is still worth checking out, especially if you have problems with spots and acne. The thing that sets Cosrx apart is ingredients. The main ingredients are friendly to nature like other brands but the number of ingredients is small which means the effectiveness of these ingredients will be higher. If you want to experience high-quality products at an affordable price, Cosrx cosmetics are highly recommended.
# 15
Dr. Jart+
Dr. Jart is an abbreviation of "Doctor Joins Art", which reflects their goals to use dermatological science in creating the art of skincare. This brand was founded and developed by the most prominent dermatologists so users don't have to worry about the product quality. Dr.Jart+ is famous for selling products helping users solve all kinds of skin problems so you can try using products of this brand if you are having trouble with your skin!
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Saturday Skin
Don’t let the cute packaging fool you — Saturday Skin’s proprietary Cha-7 es Complex was developed by South Korea’s top skin scientists as a peptide-packed formula that supercharges the skin’s regeneration process for potent anti-aging and youth-preserving results. From ultimate thirst-quenching hydration (we love their Waterfall Glacier Water Cream and sheet masks) to balancing probiotic treatments, this cult skincare line gives your complexion the radiance and suppleness of K-Beauty “Glass Skin.”
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Neogen
K-Beauty heavyweight Neogen develops skincare products based on the latest derma-ceutical research and its patented six-core biotechnology, which maximises the powers of natural ingredients. Its famous Bio-Peels Gauze pads harness the powers of AHA chemical exfoliation and antioxidant resveratrol, while its Real Ferment Micro Essence brightens and locks in moisture with a cocktail of natural ingredients.
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AmorePacific
AmorePacific is like the Estée Lauder of Korean beauty, owning nearly 30 of the most well-known K-Beauty labels including Laneige, Sulwhasoo, Etude House and Innisfree. Sung-When Suh founded AmorePacific in 1945 with the idea of incorporating green tea from Jeju island into skin treatments, giving birth to the Vintage Single Extract Essence, which is made from handpicked green tea leaves that are naturally fermented in optimal conditions for 50 days. Other signature products like the Enzyme Peel Cleansing Powder balance tradition with modern science and, most importantly, is one of the most gentle and effective exfoliators on the market.
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Erborian
Erborian is a half-Korean, half-French beauty brand — need we say more? By combining the best of traditional Korean herbal ingredients, Korean skincare technology, and the luxury savoir faire of the French, Erborian creates sophisticated formulas that improve both the health and appearance of your skin. Its do-it-all CC creams are loved in both Asia and Europe, and its Solid Cleansing Oil and Double Lotion are staples in any multi-step skincare routine.
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