The History of WHOO

The History of Whoo is the leading luxury cosmetics brand in Korea. In Chinese, "whoo" means "queen", besides, it also represents simple beauty. This brand makes a very attractive commitment to women: to use the secret recipe used by ancient queens in their products.

The brand is famous for its oriental cosmetics, their ingredients are mainly from rare ingredients such as ginseng, musk, cordyceps. All products are created based on the brand's secret formula from ancient times but guaranteed to be suitable for modern women, especially those who favor whitening and anti-aging skin.

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The 5 basic Product Lines

This line contains 2 essences to help rejuvenate your skin

The Bichup classical essence range rejuvenates, reduces wrinkles and improves your complexion.

Basic skincare line containing mountain ginseng essence (a secret royal beauty recipe)

 A basic skin care range that has everything you need to care for and protect your skin.

A line of luxurious products containing the essence of mountain ginseng, saussurea, and antler

These miraculous formulations renew and revive using the cosmetic dual forces of Yin & Yang - ‘Gihyeolijeong’. to sense minute changes in your skin as you age and correct them instantly.

Solving your worries about skin aging caused by dryness

A 5000-year-old royal court formula used to nourish the skin with ‘life force resin’, combining red wild ginseng, safflower podium, Kamisoyosan and ‘Jeongiboyuldankwa’.

Works to slow down the aging process of the skin by using ginseng, antler, jade powder, and herbal essences

A holistic care range that works deep within the skin to fight signs of ageing and leave you with clear, bright skin.

Bichup

This line contains 2 essences to help rejuvenate your skin

The Bichup classical essence range rejuvenates, reduces wrinkles and improves your complexion.

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Gongjinhyang

Containing mountain ginseng essence

 A basic skin care range that has everything you need to care for and protect your skin.

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Gongjinhyang Soo

A hydrating range with oxygenising benefits of purified water.

Replenishes hydration and revitalises your skin.

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Gongjinhyang Seol

A whitening range inspired by the luxurious beauty of south sea pearl, created to reveal luminously clear and brighter skin tone.

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Gongjinhyang Mi

A luxurious makeup range inspired by the delicate beauty of past empresses. Gongjinhyang Mi is formulated with the ancient anti-ageing treatment, Gongjinbidan, and combined with precious ingredients such as gold, amber and pearl, enhancing skin’s natural beauty.

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Jinyulhyang

Solving your worries about skin aging caused by dryness

A 5000-year-old royal court formula used to nourish the skin with ‘life force resin’, combining red wild ginseng, safflower podium, Kamisoyosan and ‘Jeongiboyuldankwa’.

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Cheongidan

Works to slow down the aging process of the skin by using ginseng, antler, jade powder, and herbal essences

A holistic care range that works deep within the skin to fight signs of ageing and leave you with clear, bright skin.

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Hwanyu

A line of luxurious products containing the essence of mountain ginseng, saussurea, and antler

These miraculous formulations renew and revive using the cosmetic dual forces of Yin & Yang - ‘Gihyeolijeong’. to sense minute changes in your skin as you age and correct them instantly.

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Products available

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Gongjinhyang Line

Show Gongjinhyang Line Concept

Cheonyuldan Line

The Saga of Xiu Line

The Saga of Xiu delivers the precious beauty secrets derived from modern interpretation of noble treasures and heritage.

Saga: The story of royal and noble people
Xiu: Skillful, capable and rich

MYUNGUIHYANG Line

Show MYUNGUIHYANG Line Concept

Thanks for your visit

Address

Gärtnerstrasse 14
4421 Aschach an der Steyr, Austria

+43 (0)676 .......

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